For those of you who haven’t visited a Target lately(How Dare YOU!), they’re store brand has changed and boy is it freaking awesome! Their store brand Up & Up is amazing, it’s roughly 30% cheaper than other brand names. I am one of those people who is very picky and well strange about brands. I have certain brands I like, for various reasons. Well over the past few months we’ve switched several things over to Up & Up. Some of them are: diapers, wipes, baby soap, toilet paper, body wash, trash bags, ziploc baggies, advil, paper towels, dryer sheets and I’m sure we’ll soon be switching other things over.

One thing I *love* is their diapers. Seriously a box of size 4 diapers which is 82 diapers is only $13.59 at our local Target. We were paying anywhere from $18.99 to $21.99 for a box of diapers before which only had around 60-66 diapers depending on which ones were in stock. Besides the price these diapers are awesome because they don’t leak, they don’t irritate Fumiko’s skin, and they don’t have any characters on them! They have green and blue circles on them. That’s it. Before we had to keep Fumiko in Huggies because it was the only diaper we could find that wouldn’t leak. For someone so tiny she pees her brains out. Seriously I’ve seen them float by on more than one occasion! We go through tons of diapers so to have quality diapers that cost so little is a blessing.

We also use the Up & Up brand baby wipes for her. She’s had no reaction to them! We’ve tried the unscented, sensitive and the potty training ones actually. The potty training ones can be flushed and have a light clean smell, I actually *liked* the smell of them. The unscented and sensitive wipes have no scent. They clean well, are soft and they are cheaper than any of the other name brands. I also like their Mild Hair and Body wash for babies. The scent is almost non-existent, which is more than I can say for Johnson & Johnson and other popular brands. The smell is actually nice as well, especially for those who don’t like the smell of J&J. It cleans well without drying Fumiko’s skin and again it’s not irritating for her. It’s also much, much, much cheaper than J&J. It comes in a normal size as well as a larger size with a pump. I recently also picked up their Lavender and Chamomile shampoo to try since we are almost out of the Mild. So far the scent is alright. It’s a little heavier than the mild, but it cleans just as well and doesn’t bother her skin. So we shall see.

Let’s see. OH! The toilet paper and paper towels are awesome. They are cheap and still a really good quality. I actually prefer the toilet paper to any other brand I’ve tried. That goes for store brands and popular brands. One thing I hate with toilet paper is the lint dust junk. I’ve found that Up & Up premium toilet paper doesn’t have much of it. The toilet paper is thick and strong while still soft. Normally I use the Kleenex brand paper towels because they are soft. While Up & Up brand paper towels aren’t quite as soft, they are definitely strong, and softer than most other brands. They come in normal sized sheets as well as the smaller sizes that Bounty is famous for. Overall I’m very happy with the paper towels and will definitely be sticking to them.

Overall I am extremely happy with all the Up & Up brand products we’ve tried. We haven’t switched back to our normal brands and we probably won’t as long as they remain cheap and of great quality. I highly recommend trying them. You won’t be disappointed. The savings is phenomenal.

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