I asked Miss Dena from AFK Cosmetics some questions and she graciously answered them for me! Enjoy!
Where are you from?
I’m from a bit of everywhere! As a young kid I grew up in mostly Washington and Illinois, but in about 2nd grade I moved to Alaska and then lived there until last year, now I’m back in Washington!
When and why did you start AFK Cosmetics?
I first launched AFK on Etat in March of 2014, and actually just celebrated my one year anniversary! When I opened it was mainly a hobby since I was working full time as a Tattoo artist.
I had been making eyeshadow for a while but had only given them to friends and family up until then. Shortly after I became I was diagnosed with AS and lost my ability to tattoo. So I channeled all of my creative energy into re-vamping AFK and dedicated 100% of myself to my craft and never looked back!
How did you come up for the name for AFK Cosmetics?
Some friends actually helped me come up with it! I was having some serious troubles coming up with the idea and I went to the sub /r/DPSdolls that I help mod and they helped me come up with it! I actually almost used ‘Rage Quit Cosmetics’ haha
Bahaha that would have been awesome too, but I really like AFK Cosmetics!
What was the first product you made and do you currently still sell it?
The first thing I made (successfully) was ‘F***in Shrooms’ and I do still sell it! That color was the entire inspiration for AFK!
It’s an awesome color. I am partial to purple though.
How do you choose the name and colors for your products?
Its actually easy for me since I usually draw inspiration for colors from something. For example, for my upcoming Doctor Horribles Sing Along Blog inspired collection I basically binge watched the movie while writing down my favorite quotes and what color I believed they should be.
That’s awesome. I can’t wait to see it too!
Where do you make your products?
I actually took over the dining room when we moved into my apartment and now its 100% my studio. I have big tables set up, and more drawers than anyone would ever need haha
What sizes do you offer for all of your products?
For shadows I offer samples in zip top baggies with approximatly 1/4 tsp of product, as well as the standard full size 5gr jar.
For balms, mascara, and primer I have a full size option as well as a mini size, which is basically baby versions of the original. I used to carry samples of the balms, but I found it is very difficult to accurately try something meant for a tube with your finger haha
Will you be making any new products in the future? New collections?
I’m actually working on several ideas right now! As i mentioned before Im working on a new ‘Doctor Horrible’s Sing Along Blog’ inspired collection, it will include shadows, a balm, a hilighter, and AFK’s first blush! I’m also starting to brainstorm for an ‘Arcade’ collection inspired by the Arcade Skins in League of Legends, they are going to be SO GLITTERY!
Bluuushhhh! Yesssss! GLITTER! I can’t wait to see. Especially the blush and balm!
Is making makeup your only job?
Yes! Well, I’m also a mother to a very, very energetic 4 year old so I’m also a part time Ninja Turtle (according to her)
hehe! Mothering is a full time job yo and I want to be a Ninja Turtle!
What would you recommend for new customers to try?
I would recommend customers try ‘You Smell Like Burning’ its one of my oldest colors and one of my most popular selling shadows. I actually recently reformulated it slightly to help it adhere without primer better!
Would product would you say best represents your company as a whole? And why?
Oh this is so hard! I’m going to have to say ‘The Strip’ from the Wastelander Collection. Its one of my personal favorites and it is SUPER glittery, which we all know I love!
Have you had new colors/products go so awry you just trash them?
Many, many times! I try to work on new formulas in very small batches to avoid too much waste. But sometimes things just dont mix right, simple things like adding my base formula and grinding certain colors too long can take what looked like an amazing color and turn them into a mess.
What is your favorite product from your company?
My current favorite thing is my April color of the month, ‘You have died of Dysentery’ I’m a huge fan of mauve lips, and I love the color so much I’m considering making it a permanent part of my shop!
Ooooo. You should totally do that. It was a pretty color.
What’s your favorite cosmetic product from another company?
Right now I’m pretty obsessed with my Vanille Bergamot lotion from Sixteen92. My skin is hyper sensitive and dry so I need constant moisture, also it smells EXACTLY like how I take my tea!
What’s your favorite color?
What’s your favorite perfume and what does it smell like?
My all time favorite scent ever was Escada’s Ibiza Hippie. It was simply gorgeous. It was fruity, feminine, tropical, and floral , but not overly so. I wish they still made it, sometimes I browse Ebay and consider buying a crazy over priced bottle just so I can smell it again.
Do you have any pets?
My daughter has a pet Beta! He lives like a king in a big 5 gallon tank all by himself haha
KIND OF THE SEA! Fumiko had a beta once… But she tried to pet it.
What do you do in your spare time?
Gaming of course! But everyone knows that haha. I also love gardening, cooking/baking, knitting, and painting!
What’s your favorite season and why?
I’m going to have to say fall. Something about the cool weather setting in, the leaves changing, the gentle rustle of them falling to the ground in the wind. It makes me want to bake some bread and make some soup!
Would you rather be a bat or crow? And Why?
As much as I love bats, I’m going to have to choose crow. My husband used to work at a raptor sanctuary, I used to go get to hang out with the eagles and ravens! They are so misunderstood, everyone thinks they are pests, but really they are beautiful, and startlingly intelligent creatures.
I think I am a little jealous. I would love to get to see a raven up close and personal.
I know you’re a gamer, what’s your favorite class of character to play?
I’m a healer by nature! I grew up gaming with my older brother, and was forced to be player 2 forever haha. It something I truly enjoy now though, pretty much anytime I am given the chance I choose a healing/support class. We are the unsung hero’s of the gaming world
I used to get forced to heal. I can do it but it’s not my thing. I’m all for dps caster. Specifically Doomchicken. I got made fun of for leveling a balance druid in Vanilla. Tsk tsk.
Thank you so much for answering my silly questions! I appreciate it. If you’d like to check out AFK Cosmetics goodies you can visit her shop here. You can find her on Facebook, Twitter and Instagram too!
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